PageDump: Volcom

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!Brand Overview
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[Upload:robert/488a16458bf59e5f8fc3fdca32412f29_tn.gif align=right
hspace=5 vspace=5 pop=yes]*Volcom* is a clothing brand located in
Costa Mesa, CA. Similar to other action sports-related clothing
labels based in Orange County, Volcom is closely associated with
surfing, skateboarding, and snowboarding. The brand is positioned
closer to an anti-establishment aesthetic than many of its popular
contemporaries, like [Quiksilver] and [Billabong] and champions the
slogan "youth against establishment."
<br><br>
In 1995, Volcom also founded a record label called Volcom
Entertainment, which primarily features punk rock bands. The label
debut saw the release of the underground punk rock band theLINE.
<br><br>
!!Brand History
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As label lore has it, Richard Woolcott and Tucker Hall set off on a
snowboard trip to Tahoe in 1991 after Tucker had just been laid off
of his job. After four days, Woolcott called work with the excuse
that they were snowed in, extending his stay. During the trip, the
two discussed starting a clothing company, an idea that would come up
again later that spring, when the two discussed the idea of starting a
riding company based around the three sports they enjoyed:
snowboarding, surfing, and skating. Two weeks after the trip began,
Woolcott quit his job to take some time off and snowboard.

The time off proved fruitful, allowing the initial idea for an action
sports-based clothing line to mature. The two later borrowed $5000
from Woolcott's father and founded Volcom, based on the concept of
"youth against establishment." Neither, at the time, knew anything
about clothing design, manufacturing, or sales, nor how to run a
successful business.

At times seeming little more than an excuse to travel and surf,
skate, and snowboard, Volcom allowed Woolcott and Hall the freedom to
do just that, paying only minimal attention to the fact that the two
had started a business. Overhead at the time was also low, as the two
ran the business out of their respective bedrooms in Newport and
Huntington Beach. Sales revenue for the first year is said to have
been $2600.00.

The brand has since grown significantly, opening retail stores in Los
Angeles, San Diego, and Santa Barbara. Volcom's popularity has also
grown significantly since shares of company stock began to be
publicly traded (NASDAQ: VLCM) in 2005.
<br><br>

!!Recent Collections
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Fall 2006

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<br><br>



!!External links
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[Official Volcom Site | http://www.volcom.com/ Volcom]<br>
[ Volcom Logos |
http://www.mysurfbrands.com/surf-brands/volcom-logos.php]
[ custom essay | http://www.essayontime.com]

!!Category
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CategoryBrandProfile