PageDump: TAG Heuer

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!!Brand Overview
----
Nearly 150 years old, TAG Heuer is one of the world's most
prestigious luxury watchmakers, overshadowed in recognition only to
[Rolex] and possibly [Omega]. A perpetual innovator in the field of
[chronograph | Watches] timekeeping, the brand has been the official
timekeeper of Olympic Games and international auto and boat races, as
well as being identified with celebrity endorsement by the likes of
Steve ~McQueen, Tiger Woods, and Uma Thurman. Today TAG Heuer is
still one of the defining brands in the luxury chronograph market.
<br><br>

!!Brand History
----
[Upload:cory/a670713f08b5b96b6080aaf7843e7d05_tn.jpg align=right
hspace=5 vspace=5 pop=yes]

In 1860, at 20 years of age, Edouard Heuer founded what would become
the Heuer corporation, and eventually TAG Heuer, as a watchmaking
workshop in St. Imier, a village in the Swiss Jura mountains. In
1869, he patented one of the first crown-winding mechanisms for
pocket watches. Throughout the following decades, the company would
become one of the world's first watchmakers to mass-produce
chronographs. With the Heuer corporation established, the company
invented the oscillating pinion for mechanical chronographs in 1886,
patenting it a year later. The mechanism is still widely used in
mechanical chronographs made by Swiss watchmakers.

Edouard Heuer died in 1892, and the company was taken over by
Jules-Edouard Heuer, who ran the company until his death in 1911. In
1895, the company filed a patent for one of the first water-resistant
pocket watch cases. By the turn of the century, the brand's
craftsmanship was gaining international recognition, and the company
received its first US distribution in 1910.

In 1916, the company invented the world's first sports stopwatch,
which it referred to as the Micrograph. The watch featured precision
to 1/1000 of a second. With the rise in popularity of wristwatches
following the first world war, Heuer began to integrate its pocket
watch mechanisms into wristwatches. In 1945, General Eisenhower began
using a Heuer chronograph with a steel case. This would be the first
in a series of high-profile associations between the company and
American celebrities.

In 1950, the company launched the world's first chronograph equipped
with a tide level indicator. The timepiece was called the Mareograph
(Seafarer in the US). In 1955, the company introduced the Twin-Time
model, a self-winding wristwatch that featured a second time zone
indicator. In 1964, the Carrera model was launched. A year later, an
updated edition provided a second hand and the world's first digital
date display.

Heuer introduced the Monaco model in 1969, the world's first
chronograph with a water-resistant square case. It was greatly
popularized by its association with Steve ~McQueen, who favored the
watch and would become the brand's official worldwide ambassador a
year later. Also in 1969, the company launched the Chronomatic, the
first automatic chronograph movement with a micro-roter. Two watches
utilizing this technology were released shortly thereafter: the
Autavia and a new edition of the Carerra. In 1975, Heuer launched the
Microsplit, the world's first pocket-sized LCD quartz stopwatch, a
timepiece accurate to 1/100th of a second.

In 1982, the Brand launched its 2000 Series, which brought together
six features that would be influential in contemporary watchmaking:
water resistance to 200 meters, a screw-in crown, a unidirectional
turning bezel, the use of sapphire crystal, luminous hands, and the
double safety clasp. In 1985, Heuer was purchased by Techniques
d'Avant Garde (TAG), a performance autosports manufacturer, and TAG
Heuer was born.

In 2002, TAG Heuer launched Sport Vision, a line of luxury sports
eyewear and sunglasses. In 2004, the Monaco was reintroduced as the
Monaco V4, with an operation that utilizes belts, linear weight,
ceramic ball-races, and four v-mounted barrels. A year later, the
brand introduced the Calibre 360, the first mechanical wrist
chronograph accurate to 1/100th of a second.
<br><br>

Recent Collections
----
TAG Heuer is mostly known for its sporty collection of watches. The
best known collection is *Link*. As the watchmaker said, "the Link
collection is the perfect balance of sports and prestige".
Other collections are the famous *Aguaracer*, *Carrera*, *Monaco* and
*Formula 1*. All these collection names speak for themselves:
* the Aquaracer is a pure sport watch, and in particular a diving
watch;
* the Carrera collection was inspired by the famous Porsche car
model;
* the Monaco collection is dedicated to the famous Formula 1 track in
Monaco;
* and Formula 1 was designed both for the fans of Formula One Racing
and for the racers themselves.

<br><br>

!!See also
----
* [Vacheron Constantin]
* [Audemars Piguet]
* [Cartier]
* [Patek Philippe]<br>

!!External Links
----
[Official TAG Heuer Site | http://www.tagheuer.com]

[Passion for Precision | http://www.passionforprecision.com/] (TAG
Heuer Fan Site)<br>

!!Category
----
CategoryBrandProfile