PageDump: Simplehuman

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!!Brand Overview
----
simplehuman is a Los Angeles-based company that designs and
manufactures housewares. The company specializes in the creation of
what it refers to as "tools for efficient living."
<br><br>

!!Brand History
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[Upload:cory/e3f12bfefb7ada785b49e186f85b50ec_tn.jpg align=right
hspace=5 vspace=5 pop=yes]Founded in January of 2001 by Frank Yang,
who now occupies the positions of CEO and Design Director,
simplehuman creates stylized, affordable housewares. Yang was
formerly a UCLA political science graduate with interests in
invention and design. Fueled by the intention to create efficient,
visually appealing, and accessible kitchen and home accessories,
simplehuman was born.

The company quickly gained notoriety and attention for its kitchen
trash cans. The sleek, understated step cans were made from brushed
steel and featured universal designs that were accepted as both
fashionable and timeless. The Butterfly Step Can gained particular
attention during this period, featuring a thin, streamlined body, a
narrow footprint, and a center-opening lid. The piece transformed the
traditional step can and positioned simplehuman as an innovator in
contemporary kitchen accessories design.

Awards followed, most notably from the International Housewares
Association, I.D. Magazine, and the Industrial Designers Society of
America (IDSA) in 2004.simplehuman soon gained increased notoriety
for a variety of kitchen and home accessories, including several more
trash cans, dish racks, paper towel holders, and a variety of
organizational tools.

Currently based in Torrence, CA, simplehuman products are now
available in a variety of retail locations, including Williams
Sonoma, Bed Bath and Beyond, Lowes Hardware, Target, as well as
specialty and boutique retailers.
<br><br>

!!Significant Designs
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[Upload:cory/5fe7415385da6d47820eb7e952c34889_tn.jpg  hspace=5
vspace=5 pop=yes]
[Upload:cory/df0a460a56b120e205b16ee87e19a67f_tn.jpg  hspace=5
vspace=5 pop=yes]
[Upload:cory/ef30177cb3d98b0f6fcf956ce077fbad_tn.jpg  hspace=5
vspace=5 pop=yes]
[Upload:cory/f91141864b7cffd3b0f5bc29cf6abe58_tn.jpg  hspace=5
vspace=5 pop=yes]
[Upload:cory/b46004a61845e3082950f28a7526c5e8_tn.jpg  hspace=5
vspace=5 pop=yes]
[Upload:cory/b9e7ecf3b35388ddfb7169caccc2db8a_tn.jpg  hspace=5
vspace=5 pop=yes]
<br><br>

!!Suppliers
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UK - Widely available from B&Q outlets
<br><br>

!!External Links
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[Official simplehuman Website | http://www.simplehuman.com]
<br><br>

!!Category
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CategoryBrandProfile