Brand Overview
Reform Sustainable Furnishings is a Portland, OR-based furniture company dedicated to creating home furnishings from sustainable resources, often 100% recyclable and/or created with 100% non-toxic materials.
Brand History
In this section, write a detailed account of where the brand started
and how it has developed over the years. Cite information relating to
the brand's growth in terms of creative vision, financing, personnel,
retail presence, and influence. You may find a timeline useful for
breaking down specific developments in a brand's history.
Brand Philosophy
Reform, like the brand's full name suggests, is dedicated to building sustainable furnishings from concept to market, including design, fabrication, and retailing of products. The brand's mission and brand philosophy utilizes four core principles: True Cost, Smart Design, Community, Closed Loop.
- True Cost: Reform's focus on the principle of True Cost involves price points that transparently indicate the true cost of a product and its manufacturing. For Reform, cost not only refers to the monetary purchasing price of a product, but also the ecological and environmental cost of bringing a product to market.
- Smart Design: Reform product designs are inspired by the sustainable nature and usage of materials utilized in the company's furniture production.
- Community: Reform supports sustainable community development. The company recognizes itself as a platform for positive change that is accompanied by a stong commitment to local economies. Reform is also set on building a network of like-minded individuals and businesses that share the company's vision.
- Closed Loop: Reform requires that every product's materials are biodegradable and/or fit within a continuous cycle of use. The post-consumer material of Reform products is designed to naturally decompose and by doing so improve the health of local and global ecologies.
Recent Collections
External Links
Official Reform Sustainable Furnishings Website
Category
Owner: "cory" Last edited on November 21, 2006 6:00 pm by "cory"
