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Brand Overview


Fossil is an American fashion accessories brand focuses on incorporating a 1950s Americana design sensibility into brand image focused on classic American themes.

Brand History


8c64882fcd02f568731f1f735176b64d_tn.jpgFounded in 1984, the company emerged in the '90s as a leader in the men's and women's fashion accessory market, catering to value-driven customers who appreciate lower price points. The Fossil brand now offers an extensive line of watches under its proprietary Fossil, Relic, MW, MW MIchele, Wrist Net, Wrist PDA, and Zodiac brands. Fossil has also negotiated licensing agreements in the past with Burberry, Diesel, DKNY, Michael Kors, Marc Jacobs, Marc by Marc Jacobs, and Emporio Armani.

In the early 1990's, Fossil expanded its core business, launching a line of accessory products including handbags, belts, small leather goods and sunglasses under the Fossil and Relic brands.

The Company began opening a group of outlet stores nationwide in 1996 creating its own discontinued distribution channel. Fossil became one of the first on-line retailers launching fossil.com in 1996 and began to open several Company-owned accessory stores. In 2000 FOSSIL Jeans wear, a casual, hip jean line for men and women, was introduced on fossil.com and in company-owned stores. In 2002 Fossil created a proprietary technology brand Abacus, targeted for distribution in the electronics channel.

Recent Collections


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External Links


Fossil Home Page

Category


CategoryBrandProfile

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Most Popular Products

Fossil Watch - Silver Multifunction Watch for Women
Fossil Watch - Silver Multifunction Watch for Women

$63 - $175

Fossil Chronograph Brown Leather Strap Watch for Men
Fossil Chronograph Brown Leather Strap Watch for Men

$83 - $185

Fossil Watch - Blue Dial Multifunction Watch for Men
Fossil Watch - Blue Dial Multifunction Watch for Men

$68 - $119

Fossil Ch2562 Chronograph Watch for Women
Fossil Ch2562 Chronograph Watch for Women

$40 - $70

Fossil Stainless Steel Chrono Bracelet Watch for Men
Fossil Stainless Steel Chrono Bracelet Watch for Men

$80 - $125

Fossil Diamond #FS4159 Watch for Men
Fossil Diamond #FS4159 Watch for Men

$10 - $92

Fossil Watch for Men
Fossil Watch for Men

$48 - $153

Fossil White Dial Watch for Women
Fossil White Dial Watch for Women

$40 - $86

Fossil
Fossil

$12.25

Pomez Fossil Stone 16
Pomez Fossil Stone 16" Wide Ceiling Light

$599.91

Fossil Stone Vintage Bronze Mini-Pendant Quoizel Lighting (TFFS1507VB)
Fossil Stone Vintage Bronze Mini-Pendant Quoizel Lighting (TFFS1507VB)

$229.99

Fossil Stone Floor Lamp in Bronze Finish
Fossil Stone Floor Lamp in Bronze Finish

$649.91

Uttermost Fish Fossil Transitional Coat Rack - UM-13598
Uttermost Fish Fossil Transitional Coat Rack - UM-13598

$147.40

Pleated Shades - Fossil Leaf - Wood Blinds
Pleated Shades - Fossil Leaf - Wood Blinds

$139.72

LVMP04-TN - A19 Lighting -  Fossil Low-voltage Mini Pendant - Studio Collec...
LVMP04-TN - A19 Lighting - Fossil Low-voltage Mini Pendant - Studio Collec...

$214.70

Frolic Fossil Stone 2 light Bath Sconce (Stone)
Frolic Fossil Stone 2 light Bath Sconce (Stone)

$55.99

Fossil Fabric Case
Fossil Fabric Case

$15.00

Fossil Jumper/S Sunglasses
Fossil Jumper/S Sunglasses

$68 - $103

Fossil Joshua Sunglasses
Fossil Joshua Sunglasses

$50 - $50

Fossil Hayden Sunglasses
Fossil Hayden Sunglasses

$50 - $50

Fossil Cody Sunglasses
Fossil Cody Sunglasses

$72 - $72

Fossil Garrison Sunglasses
Fossil Garrison Sunglasses

$50 - $50

Fossil Lake Sunglasses
Fossil Lake Sunglasses

$50 - $50

Fossil Sasha Mini Patchwork Handbags
Fossil Sasha Mini Patchwork Handbags

$52.00

Fossil Small Top Zip Leather Handbag
Fossil Small Top Zip Leather Handbag

$55.00

Fossil Sasha Large Top Zip Bag (Peacock blue)
Fossil Sasha Large Top Zip Bag (Peacock blue)

$148.00

Relic By Fossil Striped Multi Logo Checkbook Wallet
Relic By Fossil Striped Multi Logo Checkbook Wallet

$9.99

Fossil Kelly Icon Key Coin Case
Fossil Kelly Icon Key Coin Case

$19.99

Fossil Printed Canvas Crossbody Bag
Fossil Printed Canvas Crossbody Bag

$48.00

Chicago Cubs Traveler Wallet by Fossil
Chicago Cubs Traveler Wallet by Fossil

$44.21

Fossil Weekender Dome Cosmetic Case
Fossil Weekender Dome Cosmetic Case

$16.00

Ein-O Science Sci-Quest Fascinating Fossils
Ein-O Science Sci-Quest Fascinating Fossils

$12.99

In Box Fossil Hunting Kit - Dig Up T-rex & Display
In Box Fossil Hunting Kit - Dig Up T-rex & Display

$8.99

Orthoceras Fossil
Orthoceras Fossil

$15 - $16

Hubbard Scientific 3785 Fossil Hunt Kit
Hubbard Scientific 3785 Fossil Hunt Kit

$20 - $33

Hubbard Scientific 3770 Fossil Identification Lab
Hubbard Scientific 3770 Fossil Identification Lab

$119 - $157

Hubbard Scientific 158 Exploring Life on Earth Fossil History
Hubbard Scientific 158 Exploring Life on Earth Fossil History

$173 - $227

Appalachian Trail Ga-me Mesh Side Adjustable Hat Fossil
Appalachian Trail Ga-me Mesh Side Adjustable Hat Fossil

$11.21

Burton 2L Goretex Snowboard Jacket Fossil
Burton 2L Goretex Snowboard Jacket Fossil

$189.95

Fossil Trailer Tee
Fossil Trailer Tee

$14.99

Fossil Men's Scrub Cap
Fossil Men's Scrub Cap

$7.99

Fossil Butterfly Buckle Belt
Fossil Butterfly Buckle Belt

$24.90

Fossil Maddox Shirt
Fossil Maddox Shirt

$9.99

Burton Ludlow Nylon Down Parka Fossil
Burton Ludlow Nylon Down Parka Fossil

$319.95

Columbia Sportswear Eddyline Ball Cap FOSSIL
Columbia Sportswear Eddyline Ball Cap FOSSIL

$10.80

Ballard Designs - Burlap Bordered Document Panel - 84
Ballard Designs - Burlap Bordered Document Panel - 84",Fossil

$69.00

Columbia Coral Fleece Throw, Fossil
Columbia Coral Fleece Throw, Fossil

$14.99

Whitehall Products 01-X Fossil Celestial Thermometer Clock Finish: Moss Gre...
Whitehall Products 01-X Fossil Celestial Thermometer Clock Finish: Moss Gre...

$75.99

Ballard Designs - Burlap Bordered Document Panel - 96
Ballard Designs - Burlap Bordered Document Panel - 96",Fossil

$79.00

Pair of Fossil Shell Bookends
Pair of Fossil Shell Bookends

$129.91

Pleated Shades - Fossil Leaf w/Top Down/Bottom Up (DuoFold) - Wood Blinds
Pleated Shades - Fossil Leaf w/Top Down/Bottom Up (DuoFold) - Wood Blinds

$54.33

Leaf Fossil Stone Image Rock Ceramic Art Tile Coaster
Leaf Fossil Stone Image Rock Ceramic Art Tile Coaster

$8.00

Horton Components 29-1/2 In. x 41-1/2 In. Fossil Bead Framed Mirror, Fossil...
Horton Components 29-1/2 In. x 41-1/2 In. Fossil Bead Framed Mirror, Fossil...

$99.98

Decolav Round Tapered Rim Exotic Stone Vessel   Fossil Marble   1625 M FOS
Decolav Round Tapered Rim Exotic Stone Vessel Fossil Marble 1625 M FOS

$593.64

Decolav 1625-M-FOS 16-Inch Round Tapered Rim Stone Vessel, Fossil Marble
Decolav 1625-M-FOS 16-Inch Round Tapered Rim Stone Vessel, Fossil Marble

$780.76

LuxExclusive Montecito Stone Collection Lago Modern Sink : 19L
LuxExclusive Montecito Stone Collection Lago Modern Sink : 19L" x 13W". Fos...

$1136.20

DeNovo Fossil Marble Stone Vessel Sink (Marble)
DeNovo Fossil Marble Stone Vessel Sink (Marble)

$357.99

Decolav 1650-M-FOS Decorative Trim Round Tapered Stone Vessel, Fossil Marbl...
Decolav 1650-M-FOS Decorative Trim Round Tapered Stone Vessel, Fossil Marbl...

$840.74

DecoLav 1650 A Perfect Chisel Round Vessel Sink in Stone Finish: Fossil Mar...
DecoLav 1650 A Perfect Chisel Round Vessel Sink in Stone Finish: Fossil Mar...

$651.58

Fossil Marble Bathroom 14 inch Round Bathroom Sink Above Vanity or Undermou...
Fossil Marble Bathroom 14 inch Round Bathroom Sink Above Vanity or Undermou...

$119.00

Decolav Round Exotic Stone Vessel With Lip   Fossil Marble   1645 M FOS
Decolav Round Exotic Stone Vessel With Lip Fossil Marble 1645 M FOS

$651.26