PageDump: Ecca Form

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!!Brand Overview
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*Ecca Form* is a Seattle based design company specializing in *urban
backpacks*.  Ecca Form means- to imagine a shape (something not yet
in existence).  *The Stack Backpack*, Ecca Form's first product on
the market, is influenced by sculptural curves, minimalism and user
practicality.
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!!Brand History
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Ecca Form was founded by Industrial Designer, Gary Ashley in 2006. 
After relocating back to Seattle from Denver, Gary was looking to
hang up his hiking backpacks and find something more stylish to use
in the city.  "After shopping around for an urban backpack, I noticed
there were not a lot of choices on the market that fit my taste in
style and that had the features I was looking for, so I decided to
design my own."

The unique shape of the Stack Backpack is inspired by an upside down
backpack.  "I was visiting some friends and their little girl was
playing around with her backpack and she flipped it on upside down. 
I thought it looked cool, so I went home and did some drawings and
later decided to do a prototype.  The upside down shape actually
makes sense.  It fits to the shape of the back better being wider at
the shoulders and narrow at the bottom."

"Most bags on the market have way too many features that never get
used, so I focused on keeping things minimal.  You also have a nice
top opening compartment stacked on the front of the bag which makes
it easier to get at your belongings.  Aesthetically, I'm influenced
by sculptural forms and nice curves.  I wanted the bag to keep its
form and look unique, so I incorporated foam into all the panels to
achieve a sculptural shape.  It also helps protect any electronics in
the bag.  The pack has the look and feel more like a piece of luggage
rather than just a plain backpack.  I think we've come up with a
unique product that is simple but looks great."

The Stack Backpack is currently sold online at the Ecca Form
website.
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!!Recent Collections
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!!External Links
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Click here to see the *Stack Backpack*!
[Official Ecca Form Website | http://www.eccaform.com/]
<br><br>

!!Category
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CategoryBrandProfile