New Collection from Nooka

Nooka has recently launched a stylish new collection that may change the way you think about this company's watch design. We figured it was about time to put together a Nooka wiki brand profile page, which we have done, and we'll take a line to remind you that Nooka has come on board as a judge (and has donated a prize) for our ongoing wiki contest.

The brand's new Zub collection, which we first saw at Project in August, adds a vibrant touch of life to the strong, rigid designs that came before it. The primary twist comes in the use of a variety of colors--including red, orange, blue, and yello--in addition to black and white models. A more fluid form adds an increased lightness to the watch, unexpectedly broadening the scope of what the brand has to offer.

Two versions will initially be offered: the Zub 20 ZenV and the Zub 20 Zot (pictured). Both watches reinvent earlier Nooka Zen-V and Zot designs with a more fluid approach. In both watches, the band is seamlessly with the watch body, forming a unified whole. Both watch faces maintain Nooka's unique display design, incorporating vertical windows to display hours and minutes in the ZenV, and a set of 12 dots mixed with a horizontal window to display hours and minutes in the Zot. Both designs feature an additional digitalnumeric display for seconds.

By: cory o'malley